As part of the European Theatre Lab, we are holding the webinar series “Social Media for the Creative Sector,” a three-part series intended to provide training to the creative community to improve their digital outreach efforts.
Performance scanned V (2001) by Chris Ziegler. Dance Jayachandran Palazhy. Copyright Chris Ziegler.
In this webinar we will provide a brief overview of the most important social media channels. We want to ensure that everyone has the same foundation before we go into detail in the following webinars. Along with looking at the most popular channels, we explore topics such as style, finding your social media “voice” and discuss key challenges theatres encounter with social media in their daily work.
Storytelling on social media
Date: 18 May, 2-3pm
This webinar explores the best tools for telling stories on social media. Together we will explore the best kind of visual materials to use and master new media such as Snapchat and Instagram Stories, with the goal of moving posts beyond the “text + image” formula and bringing the creativity and artistry of the stage to new digital platforms.
Tools: Images, GIFs, Snapchat, Instagram, YouTube
Nuts and bolts: Running a successful social media campaign
Date: 8 June, 2-3pm
This webinar explores the organisational tools and structures needed for efficiently running on a social media campaign on multiple channels. Topics include: coordination with other departments (PR/marketing/artistic), creating an editorial calendar, community management, division of tasks, creating guidelines/style guide for employees so everyone can participate, and using tools such as Hootsuite to simplify distribution and community management.