Introducing the European Theatre Lab
The European Theatre Lab is Europe’s first think tank devoted to researching a digital strategy for theatre. A pioneering mix of workshops, conferences and theatrical performances across Europe.
Society, media and culture are changing
right before our eyes
In light of this sea change, it is urgent that European state theatres adapt to the new digital landscape of the twenty-first century. The digital shift has unleashed changes in the way that we create, share and monetise all content, including theatrical works.
We need to increase civic engagement by bringing theatre to new audiences and sectors – through instruments such as participatory theatre and new technologies – that break down barriers, encourage dialogue and help Europe’s rich cultural tradition thrive.
Our Project Goals at a Glance
a digital strategy for European state theatres to help them integrate new technology over the long-term into artistic productions, outreach, and international coproduction models.
innovative works combining new technology with theatre’s immediacy. Augmented reality, virtual reality, interactive tools and new audio technology offer largely unexplored ways to create more immersive and compelling theatre experiences to engage audiences with the unexpected.
access to theatre and promote audience development via digital means. This includes tools that help theatres overcome borders – whether national, social, or cultural – through social media channels, but also live streaming, interactive storytelling and digital subtitling.
in new audiences to experience theatre as a live event by combining its ritual identity, immediacy and spontaneous character with digital technology both on stage and in outreach.
social and cultural inclusion and deepen civic engagement via Europe’s rich theatre tradition to ensure that everyone is included regardless of race, age, sexual orientation or social background.
digitisation in the cultural and creative sector. Digitisation offers new possibilities for the creation, expression, communication and dissemination of art and culture. The most inspiring examples can lead the way to the digital future of European theatre.
About the European Theatre Convention
The European Theatre Lab was initiated by the European Theatre Convention to increase civic engagement by bringing theatre to new audiences and sectors.