Theatre has always been at the forefront of technological innovations. In light of the digital transformation, it is more urgent than ever before that theatre serve as pioneers to use technology while maintaining the unique character of the stage. That’s why the European Theatre Convention initiated the European Theatre Lab.
Stepping into the digital world. The Lab partners in the Ars Electronica Center in Linz, February 2017. Copyright Magdalena Sick-Leitner.
As Europe’s largest theatre network with 40 theatres in 22 European countries, the European Theatre Convention (ETC) empowers European state theatres to address the challenges of today’s globalised and digital society. In line with its mission, ETC drives change in the areas of audience development via digital means by supporting the open exchange of Europeans across digital, physical, cultural, economic and linguistic boundaries. In line with these goals, the European Theatre Lab was conceived to increase civic engagement by bringing theatre to new audiences and sectors.
Founded in 1988, the EU-wide network strives to transform theatres into spaces for learning, production and recreation using digital technology and traditional theatrical crafts to bring our audiences the theatre of tomorrow. The organisation shapes EU policy as a member of EU Commission initiatives such as the Structured Dialogue, with a focus on Audience Development via Digital Means, and the Culture and Creative Industries. Learn more about the ETC projects.